While walking the streets of NY recently, I stumbled upon the Lever House in which I’ve seen other amazing installations and low and behold – who has an installation currently – Barbara Kruger. A inspiration of mine, a graphic designer who made the leap into the fine art world that has somehow kept her composure and overall typographic aesthetic of a designer. This installation should NOT be missed.
This new work is an immersive installation that transforms the iconic Lever Lobby into a textual array that zigzags between declaration and doubt, between threat and tenderness. It s the in-between that inserts itself into the brilliantly edged heart of architectural modernism and speaks of the space between the event and the everyday. Kruger s installation addresses the stroller and the task driven, and suggests the complicated terrain of this site, a piling on of power, ambition, pleasure, laughter, contempt and the finality of it all. As she has stated: “I think what I’m trying to do is create moments of recognition. To try to detonate some kind of feeling or understanding of lived experience . I try to deal with the complexities of power and social life, but as far as the visual presentation goes I purposely avoid a high degree of difficulty.”